Efficiency is a word you cannot ignore in the workplace - it's become THE emphasis in most business environments. What if that is causing more harm than good? Founder of VeraSage Institute, Ron Baker, contends that limiting the focus on efficiency will lead to greater success. Ron explains to Tim Muma that in an intellectual capital economy, efficiency's impact is dwarfed by the value of effectiveness. He gives us some insight into how the quest for efficiency fails us and how we can move away from the grip of efficiency's appeal.